Kalesh Infinity∞
(Rakshabandhan Campaign)
The Insight
Since the dawn of time, siblings have been locked in eternal kalesh- bickering over TV remotes, food, and who’s the “favourite child.” But once a year, Raksha Bandhan flips the script. Suddenly, the same siblings go from Mortal Enemies to Lovey-Dovey Angels.
And our question was simple:
WHY BRO?
Why pretend for a day? Let the chaos, drama, and sibling kalesh prevail.
The Idea
We created the Kalesh Infinity Card—a “bank card” (which ain't really a bank card) loaded with prizes worth ₹3 Cr.
The catch?
You and your sibling will definitely fight over who gets to keep it.
Because what’s Rakhi without a little (or a lot of) kalesh?
The Execution
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Designed as a legit bank kit, complete with:
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A shiny Kalesh Infinity card
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A quirky “official” letter
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A sealed kalesh-proof envelope
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Stickers
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Impact
Team
Overall Concept- Anant Rastogi & Chandan Mendiratta
Creative Direction- Shrishti Agarwal
Kalesh Infinity Card- Sai Nimkar, Himanshu Ratawal & Shrishti Agarwal
Letter- Krati Jaiswal & Shrishti Agarwal
Envelope- Sai Nimkar & Shrishti Agarwal
Copy- Simran Sachdeva, Anant Rastogi, Rohan Ralli & Shrishti Agarwal
Brand Manager- Simran Sachdeva